Restaurants

HOW ENOTECA TURI DROVE 256 BOOKINGS FROM ONE EMAIL

Helping Enoteca Turi promote their new spring menu with email marketing.

Driving Bookings With A Targeted Email Campaign

With just one carefully curated email marketing campaign, Enoteca Turi:

Drove 256 new reservations
Generated over 300 booking link clicks
Achieved a 99.5% delivery rate and 44% open rate
Successfully launched their spring menu

The Challenge

The main challenge was to effectively increase bookings for Enoteca Turi’s new spring menu in a competitive restaurant market. With many restaurants battling for attention, we needed a campaign that would stand out and drive tangible results.

We launched a targeted, visually aesthetic email campaign optimised for engagement, encouraging recipients to explore the new menu and book directly through a "book now" link.

The campaign achieved a 44% open rate, 332 clicks, and 256 additional bookings, effectively boosting Enoteca Turi’s visibility and bookings in a competitive dining market.