After 7 years in the world of hospitality sector banking, Jack decided it was time to drop the spreadsheets and finally get stuck into helping B2C businesses in a different way.

Previously chief “sorry don’t eat for a second I need to take some pics for Instagram” at @thetasteaddict, Jack’s mixed marketing and finance background help Aperture really understand their client’s needs.

Unfortunately however, he still doesn’t understand how to let someone eat their meal before it goes cold…

Meet Gemma. With over a decade of experience in creative strategy and marketing technologies, Gemma brings a sharp commercial lens and a collaborative spirit to every client relationship. She’s led growth across sectors from luxury retail to FMCG and drinks, always aligning brand ambition with business outcomes.

Known for her calm leadership and knack for facilitation, Gemma’s the kind of partner you want in the room when the big ideas are on the table and deadlines are tight.

Olivia, a recent University of Exeter graduate, is our go-to for all things influencer. She's the mastermind pairing London's most interesting restaurants with creators who'll tell their story best, handling everything from the first intro to making sure the final post actually makes you hungry.

Naturally organised with a killer eye for the perfect match, her curator's mindset extends to her personal style, hunting for vintage gems for her closet (and her Pinterest boards), planning her next getaway, and maintaining a somewhat consistent gym habit.

Meet Ellen, who loves anything with a smiley face and has a background in Graphic Design. She has a passion for all things creative and is always eager to learn and expand her skills.

When she’s not creating bold designs, you can find her whipping up meals in the kitchen, staying active at the gym, or binge-scrolling through TikTok. Ellen is always on the lookout for the latest trends to spark her creativity. With a love for travel, she’s ready to explore anywhere outside the country and is always down for a cheeky Nando’s ◡̈

With a 5-year stint in the events hospitality industry before turning to socials, George is passionate about all things food and drink, using his experience to create, promote, and fine-tune social strategies for Aperture’s clients.

Having worked on socials for a range of industries, from plumbers to councils, George has a knack for crafting captivating content.

In his spare time, George enjoys strolls through scenic North Wales, in the company of his loyal dog, Rufus (absolutely no hiking in sight!). When indoors you'll find him immersed in anything from rugby to experimenting in the kitchen.

Starting out in film and TV after studying film production in Bristol, Izzy worked her way up from production runner to camera assistant, before discovering a love for food photography when starting a veggie food blog during lockdown. 

Now Aperture’s Junior Photographer & Videographer, Izzy brings that passion for creative storytelling to every shoot. When not holding a camera, you’ll find her chasing the perfect iced matcha, buying more plants than necessary or cooking up a new delicious recipe.

Driven by a passion to get results for clients, Vanessa is an experienced PR and (sometimes) journalist whose specialisms lie in hospitality, F&B, travel, luxury, fashion and wellbeing.

Whether leading headline-capturing campaigns for household name brands or hosting press visits, Vanessa knows what makes a headline and how to get clients in the news.

When she's not dictating press releases to her phone as she's on the move, you'll probably find her buying more coats for her Spanish rescue dog, Pablo, or thinking up catchy headlines for her travel blog.

Meet Hugo, the founder and chief web designer at Spilt Milk Web Design, our key web design partner. With a passion for creating visually stunning and user-friendly websites, Hugo ensures every project is a masterpiece.

When he's not crafting beautiful websites, Hugo enjoys playing jazz piano and embarking on long hikes through the countryside. His creative flair and attention to detail make him an invaluable asset to our team, blending technical expertise with artistic vision.

Whether he's designing a cutting-edge site or improvising on the piano, Hugo's dedication to his craft shines through in everything he does.

Lucy is a third-year student at the University of Oregon, majoring in Media Studies and minoring in Business Administration. Having worked in the marketing world back in the States, she is spending this term interning abroad, gaining experience about the digital marketing world of London. Outside of school and work, you will find her either at a concert with friends, trying a new local restaurant, or hanging out with her dog Twix.