Digital Marketing Agency
for Restaurants in London, UK
Driving Restaurant Success with Expert PR and Digital Marketing Services
At Aperture Comms, we have developed the perfect formula to get customers through the door. As a restaurant marketing agency, we understand the challenges businesses face in the hospitality industry.
With the tightening of margins and increased food, staff and operational costs, getting customers through the door is more challenging than ever before.
This is where we come in. At Aperture Comms, we're here to help your restaurant thrive. As one of the leading restaurant marketing agencies in the country, we understand the process needed to make your business reach its full potential.
Utilising our tried and tested formula, we create highly effective marketing strategies that lead to more customers through the door. This leads to more revenue and sustained growth for your business.
A full-stack restaurant marketing agency you can trust
At Aperture Comms, we offer a full range of restaurant marketing services, each tailored to your business's individual needs.
With a decade of experience working in hospitality, it's fair to say we know a thing or two about the industry. Our wealth of hospitality knowledge brings a deep-rooted understanding of the industry, understanding many of the pain points that typically affect restaurants.
For every client onboarded, we work in close collaboration to create a bespoke digital marketing strategy that will get diners through the door.
Whether you require social media marketing, content creation, web design or search engine optimisation, our restaurant marketing team specialise in all of the above.
As a dedicated restaurant marketing agency we focus on what works specifically for restaurants. By focusing on what matters most, our online marketing efforts guarantee results.
We have always been, and remain passionate about food and dining out. Whether it be the power of sharing a meal with friends or creating memories through the ambience of a restaurant or the taste of a new dish.
We believe our love for the industry really shines through in the work that we do. Our collaborative approach coupled with our passion for the industry is what sets us apart from the rest. To see significant results for your restaurant, why not reach out to see how we can help you grow?
Restaurant PR Agency
PR is an essential component of any successful restaurant marketing strategy.
We specialise in helping restaurants develop effective PR strategies that enhance brand awareness, reputation and customer loyalty.
By differentiating your business from competitors and consistently communicating with customers through PR efforts, you can build a strong brand and reputation that leads to long-term success.
What We Offer...
Social Media Marketing
Are you looking to increase your restaurant's brand awareness? Or maybe increase conversions and drive traffic to your website? Our social media advertising services will create eye-catching content that is tailored to your target audience. From here, we create effective ad campaigns that convert your audience into customers.
Social Media Management
Is your social media marketing currently lacking a game plan? We can create a long-term social media strategy that paves the way for sustainable growth and success. From copywriting that is at the heart of your branding to content creation that stands out from the crowd, our social media management team will keep your content looking fresh and dynamic across your desired networks.
Search Engine Optimisation (SEO)
Is your website not being found online? Our team of in-house SEO experts can rectify this. We use our tried and tested formulas to get you ranking higher on search engines such as Google. Utilising keyword research, on-page optimisation and technical SEO, we create a winning blueprint that leads to an increase in website traffic, and ultimately more diners through the door.
Influencer Marketing
Are you searching for the ultimate collaboration that will give your business the boost it needs? Our digital marketing team will find and identify the perfect shortlist of influencers inside your niche, who can showcase and promote your brand to your target audience. Our influencer marketing campaigns are perfect for creating a real buzz and excitement surrounding your business.
Content Creation
Is your content lacking the spark it needs to grab people's attention? Our team of videographers and content creators know exactly how to create captivating content. With more content than ever online, we make sure to stand out from the crowd and keep your audience engaged. Creating exceptional content that is shareable will create value for your current audience while also increasing your reach and attracting new customers.
Email Marketing
Is your email marketing strategy failing to convert? Our digital marketing team understand the sequencing and copy required to convert emails into actions. When it comes to our email marketing strategy we create the perfect catalyst for success, which includes copywriting, design, sequencing and timing. By focusing on what works, our email strategies drive engagement, loyalty and sales.
Web Design & Development
Is your website looking outdated or failing to convert customers? Our in-house web developers understand the importance of having a website that effectively represents your brand online. From effective branding that aligns with your physical business to sales-driven designs with user-centric layouts, our web team will work with you in close collaboration to create a site that stands out from your competitors.
Full-Service Digital Marketing
Are you in need of a restaurant marketing agency that can effectively deliver results on all fronts? Our full-service digital marketing package covers all bases, ensuring your business flourishes on all fronts. Depending on your business needs, we can create a bespoke package that combines what matters most for your brand, focusing all of our digital marketing efforts on these areas.
Frequently Asked Questions
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As one of the leading restaurant marketing agencies, we offer a full range of digital marketing services that are specifically tailored to this industry. These services focus on your restaurant's marketing strategy, delivering marketing campaigns that see clear and effective results.
Our restaurant marketing services include social media marketing, online advertising, search engine optimisation, content creation and web design.
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Any reputable restaurant marketing agency can significantly increase a business's reputation online through a variety of tried and tested strategies. Managing online reviews, maintaining an active presence on social media channels and effective PR management all are examples of boosting a restaurant's reputation online.
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Determining your overall marketing outcomes is the key to identifying which strategy will be the most effective for your restaurant. For example, if you want to build brand awareness through the use of captivating content, social media campaigns across platforms like Instagram or TikTok will likely be the avneue to achieve this. Whereas for those looking to build sustainable growth online through organic search, an effective SEO campaign should be prioritised.
Our marketing agency team work closely with each client to identify their primary pain points. From here we can talk through each marketing strategy to distinguish which ones are the most viable for your business' needs.
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Before measuring the success of any marketing campaign, you must first set clear KPIs (key performance indicators) that can be used as a benchmark for the results. For instance, if you want to track and measure website traffic and conversion rates, using Google Analytics to monitor this is likely the most appropriate avenue. Whereas tracking social media engagement would require a different set of tools and knowledge entirely.
When working with us, we will identify the KPIs that matter most to you and your business. Once you have identified the metrics you wish to track, our team can assess them regularly and relay the information in an easily digestible manner. By evaluating these results over time, we can assess the effectiveness of these marketing campaigns whilst also continuing to optimise them to deliver the highest return on investment.
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Many variables come into play to determine this, but typically around 3-6 months. For example, the size of the business, how established they are and the overall budget, are factors that come into play.
To get a better understanding of this, one of our marketing agency experts will be able to discuss this with you in depth. Once we identify your current position and proposed outcome we will be able to deliver a proposed time frame.
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No, you will not be tied into a fixed term. The majority of our contracts are 30-day rolling contracts.
However, some contracts may have an initial fixed term if we're investing heavily into a particular campaign.
It is also important to note that clients who commit to a minimum of 3-6 months with us, tend to see the best results. This timeframe gives us the duration needed to set the parameters, and then test and scale your results.
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At Aperture Comms, we have a decade of experience in the hospitality industry. Our passion for hospitality has given us an ongoing dedication to best understanding the needs of businesses in this sector.
By best understanding our clients and the industry, we can offer personalised strategies that are geared towards success. With our innovative approach to restaurant marketing, we deliver straightforward results for each client. All of which help to increase brand awareness and get more diners through the door.