Restaurants

HOW FILLI CAFE REACHED 40 MILLION CUSTOMERS

Supporting global franchise Filli in entering the UK market and launching new stores.

Viral Success Through Creative Content

Comedy-driven, relatable content fuels massive engagement, driving brand growth and a successful store launch:

One viral video reached 24.3 million people!
Over 460,000 likes and 2,240 comments
3,700 new followers on Instagram in 30 days
Generated an estimated £98,221 in revenue

The Challenge

The main challenge of this campaign was ensuring our content for Filli’s Manchester launch stood out in a saturated market where customers were already accustomed to typical promotional strategies, requiring a unique approach to capture their attention.

To overcome this challenge, we strategically overhauled the content strategy, shifting towards comedy sketch-style content.

This approach emphasised the team’s personality and created a relatable, engaging atmosphere around the brand. By aligning with the audience’s interests and injecting humour, we succeeded in creating content that felt natural and organic, increasing engagement and followers significantly.

The viral reel became a key turning point, validating our approach and demonstrating how the right content can deliver massive results for hospitality brands!