From talent sourcing to 150k+ organic views in a week.
Time Out and FULFIL needed twelve aligned London creators for an experiential event with seven days' notice. We sourced, secured and turned the room into reach.
- Sector
- Brand / partnership
- Engagement
- Talent sourcing sprint
- Timeline
- 7 days
- Brief
- On-brand London creators
The numbers.
Challenge.
An exclusive aerial fitness activation, twelve creator slots, and one week to secure the right London lifestyle talent.
Strategy.
- 01
Filter creators on audience fit, content quality and brand alignment.
- 02
Brief talent for the experience itself, not contractual posting.
- 03
Trust the room - let great talent and a great event do the work.
Execution.
- 01
Sourced and confirmed all twelve creators inside seven days.
- 02
Managed talent comms, briefings and on-the-day coordination.
- 03
Captured the activation for downstream brand and partner use.
What it meant.
An impossible brief delivered on time, with 150k+ organic views earned from a well-curated room rather than paid posting obligations.
More work.
£12,500 revenue from £1,500 ad spend.
From no UK presence to Ocado and Iceland at the table.
