Powering national expansion.
One of London's fastest-growing healthy food brands needed rapid awareness in new UK cities. We built a launch system that travelled with every opening.
- Sector
- Food brand
- Phase
- National expansion
- Channels
- Influencer, partnerships, social
- Sites
- 6 new openings
The numbers.
Challenge.
Major capital tied up in prime sites with little local awareness. Each opening needed to ramp from day one.
Strategy.
- 01
Build a repeatable pre-opening playbook per city.
- 02
Anchor launches in influencer activations and aligned brand partnerships.
- 03
Use organic and email to compound demand after the opening week.
Execution.
- 01
City-by-city creator programmes ahead of each opening.
- 02
Long-term ClassPass partnership to lift brand visibility nationally.
- 03
Targeted social and email campaigns driving traffic into new sites.
What it meant.
Six new sites opened to warm audiences instead of cold ones, de-risking millions in capital tied up in prime locations.
More work.
Filling the lunch shift, 121% revenue growth.
48 hours. Three cities. Top-tier photographers.
