£12,500 revenue from £1,500 ad spend.
Kailash Momo wanted to grow online bookings and clearly track the revenue paid social was generating. We built a conversion-first programme with through-the-line attribution.
- Sector
- Restaurant
- Channel
- Paid social
- Engagement
- 3-month sprint
- Tracking
- Through-the-line
The numbers.
Challenge.
Strong product, no clear line between marketing spend and reservations. The team needed measurable booking growth, not awareness metrics.
Strategy.
- 01
Run a performance-led paid social programme focused entirely on conversion.
- 02
Use a 15% off new-customer offer to incentivise first-time diners.
- 03
Layer hyperlocal targeting so every store served its own catchment.
Execution.
- 01
Multiple video and static creatives tested against booking rate.
- 02
Location-based campaigns tuned per site, refreshed weekly.
- 03
Through-the-line tracking attributing every reservation back to creative.
What it meant.
Paid social proved to be a tracked revenue channel, not a cost line - an 8x return that turned every pound of ad spend into measurable reservations.
More work.
From talent sourcing to 150k+ organic views in a week.
Powering national expansion.
