£12,500 revenue from £1,500 ad spend.
Kailash Momo wanted to grow online bookings and clearly track the revenue paid social was generating. We built a conversion-first programme with through-the-line attribution.
- Sector
- Restaurant
- Channel
- Paid social
- Engagement
- 3-month sprint
- Tracking
- Through-the-line
The numbers.
Challenge.
Strong product, no clear line between marketing spend and reservations. The team needed measurable booking growth, not awareness metrics.
Strategy.
- 01
Run a performance-led paid social programme focused entirely on conversion.
- 02
Use a 15% off new-customer offer to incentivise first-time diners.
- 03
Layer hyperlocal targeting so every store served its own catchment.
Execution.
- 01
Multiple video and static creatives tested against booking rate.
- 02
Location-based campaigns tuned per site, refreshed weekly.
- 03
Through-the-line tracking attributing every reservation back to creative.
What it meant.
Paid social proved to be a tracked revenue channel, not a cost line - an 8x return that turned every pound of ad spend into measurable reservations.
More work.
3M views and 36k likes in four days, from one video.
From no UK presence to Ocado and Iceland at the table.
