Food & drink brand · UK
80+ qualified leads for a challenger water brand.
Neptune needed pipeline, not impressions. We built a blended LinkedIn and email outbound programme that delivered 80+ qualified leads in eight weeks.
- Sector
- Drinks brand, B2B
- Engagement
- 8-week outbound programme
- Channels
- Email + LinkedIn
- Audience
- Wholesale & education
Outcomes
The numbers.
896
Emails sent
42.29%
Open rate
50+
LinkedIn leads
16
Leads to detailed talks
The brief
Challenge.
A challenger water brand selling into wholesale and institutional buyers, with no scalable lead engine in place.
The plan
Strategy.
- 01
Run two parallel outbound channels into two buyer segments.
- 02
Personalise the opening message; automate the follow-up sequence.
- 03
Optimise weekly on reply rate, not just sends.
The work
Execution.
- 01
Personalised email sequences built and run via Lemlist.
- 02
LinkedIn outreach run via Dripify into wholesaler segment.
- 03
Weekly campaign reviews tuning subject lines, hooks and CTAs.
Email & CRMPaid media
Impact
What it meant.
A repeatable lead engine that turned a challenger water brand into a credible name with the wholesale and institutional buyers that move volume.
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