CREATOR-LED BRAND · UK
3M views and 36k likes in four days, from one video.
The Wind Family wanted a real social voice. Our first video for them went viral inside four days and set the tone for everything that followed.
- Sector
- CREATOR-LED BRAND
- Engagement
- Content strategy + production
- Channel
- Short-form video
- Output
- Hero concept video
Outcomes
The numbers.
3M
Views
36k
Likes
3,100
Shares
1,000
New followers in 4 days
The brief
Challenge.
A new brand, a clear personality and no proof point yet that they could land culturally on social.
The plan
Strategy.
- 01
Lead with a single hook-first concept built for completion rate.
- 02
Reimagine a familiar cultural reference with a sharp, brand-true twist.
- 03
Engineer the format to invite comments, not just views.
The work
Execution.
- 01
Concepted, scripted and produced the hero launch video in-house.
- 02
Optimised the edit around hook, payoff and comment bait.
- 03
Followed up with a coordinated comment and DM response plan.
Content creationSocial media
Impact
What it meant.
Proof that the brand could land culturally - a launch video that defined the voice and set the bar for everything that followed.
Related
More work.
Restaurant · London
Tarantella
From unknown trattoria to fully-booked viral sensation.
2M
REACH
3,259
Covers driven
Steakhouse · London
The Jones Family Kitchen
822k accounts reached for a hidden-gem steakhouse.
822k
Accounts reached
53,000
Likes
+2,020
Followers / 30 days
Restaurant · London
Chicome
From launch to one of the city's must-visits.
+27%
Sales
+45%
Covers
500k
Accounts reached
Let's talk