Restaurant · London
256 bookings from a single spring-menu email.
Enoteca Turi wanted to put their new spring menu in front of their best customers and turn it into reservations. One well-crafted email did the work.
- Sector
- Restaurant
- Engagement
- Single-campaign sprint
- Channel
- Email / CRM
- Outcome
- Direct bookings
Outcomes
The numbers.
99.5%
Delivery rate
44%
Open rate
332
Clicks to book
256
New reservations
The brief
Challenge.
A loyal customer base, a new spring menu and a need to drive reservations directly not just open the email.
The plan
Strategy.
- 01
Segment the list around the most engaged diners.
- 02
Build a single, visually-led email anchored on the new menu story.
- 03
Make the booking action the most prominent element on the page.
The work
Execution.
- 01
Designed and copywritten in-house against the spring menu.
- 02
Optimised delivery, subject line and pre-header for open rate.
- 03
Single dominant 'book now' CTA tracked through to reservations.
Email & CRMContent creation
Impact
What it meant.
A loyal customer base activated into immediate covers, proving the CRM list was a direct revenue channel, not just a newsletter.
Related
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Views in 4 days
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