£7.5k in bookings for a new brunch launch.
Sushi Revolution built its name tearing up sushi tradition, so its new offer needed the same energy behind it. Sips & Sushi, a £60pp bottomless sushi and drinks experience, launched with one job: turn awareness into bookings, fast.
- Sector
- Restaurant
- Channel
- Paid social (Meta)
- Offer
- Sips & Sushi, £60pp
- Window
- 50 days
The numbers.
Challenge.
A new concept launching into a competitive London market. Sips & Sushi needed one job done: turn awareness into bookings, fast.
Strategy.
- 01
Build a conversion-first Meta campaign around a single goal: reservations.
- 02
Let the strength of the £60pp bottomless Sips & Sushi offer do the selling.
- 03
Put Sushi Revolution's scroll-stopping food in front of the right Londoners.
Execution.
- 01
Conversion-first campaign architecture built entirely around reservations.
- 02
Food-led creative showcasing the bottomless Sips & Sushi experience.
- 03
Hyperlocal London targeting optimised weekly against booking revenue.
What it meant.
A new concept, a conversion-led campaign, and launch buzz that turned straight into bookings.
More work.
3M views and 36k likes in four days, from one video.
From no UK presence to Ocado and Iceland at the table.
