From launch to one of the city's must-visits.
A newly launched restaurant in a brutal market. We built the brand world, the channels and the partnerships needed to turn opening week momentum into a lasting destination.
- Sector
- Restaurant launch
- Engagement
- Full-stack
- Channels
- Press, influencer, digital
- Phase
- Post-launch growth
The numbers.
Challenge.
A new opening with no recognition in a saturated market. Visibility, bookings and loyalty all needed to land in parallel.
Strategy.
- 01
Position Chicome as a destination, not a new arrival.
- 02
Anchor the launch in a tier-one editorial partnership.
- 03
Refresh the digital surface website, menu, social to convert the attention.
Execution.
- 01
Time Out London partnership delivering 500,000+ impressions.
- 02
Website, menu and social media optimisation to convert intent into bookings.
- 03
Press and influencer programme generating sustained credibility.
What it meant.
Opening week noise converted into sustained covers and sales, with Chicome cemented as a London destination rather than just another new arrival.
More work.
Powering national expansion.
3M views and 36k likes in four days, from one video.
