Downloads up 459% in one month.
Super Reel Travel needed to grow app downloads at a sustainable cost. We built an iterative short-form video testing programme that improved efficiency and scaled installs.
- Sector
- Travel app
- Channel
- Paid social
- Format
- Short-form video
- Cadence
- 3 new creatives / 2 weeks
The numbers.
Challenge.
Existing campaigns were producing limited installs at an unsustainable cost. Growth had stalled and CPI was too high to scale the platform toward its targets.
Strategy.
- 01
Replace single-creative campaigns with an ongoing test-and-learn programme.
- 02
Ship three new short-form videos every two weeks, informed by prior performance.
- 03
Refine hooks, messaging and visual style continuously against real user behaviour.
Execution.
- 01
Bi-weekly creative sprints producing three new short-form videos per cycle.
- 02
Insights loop feeding every campaign into the next round of creative.
- 03
Media buying tuned around installs and cost per install, not vanity metrics.
What it meant.
A repeatable creative system that made every campaign smarter than the last, moving Super Reel Travel from stalled growth to a scalable install engine.
More work.
From launch to one of the city's must-visits.
256 bookings from a single spring-menu email.
