102 bookings in just 45 days.
The Social Dough Company wanted to turn paid social into measurable revenue across both restaurant locations. We built a conversion-focused campaign around a Dine for 2 offer, tracked from click to reservation.
- Sector
- Restaurant
- Channel
- Paid social
- Window
- 45 days
- Tracking
- Click to reservation
The numbers.
Challenge.
Bookings had softened across both sites during a quieter trading period. The team needed measurable commercial results from every pound of ad spend, not more awareness.
Strategy.
- 01
Anchor the campaign in a compelling Dine for 2 offer with a clear reason to visit.
- 02
Build a bespoke landing page that simplifies the booking journey.
- 03
Track every reservation from initial click through to confirmation.
Execution.
- 01
Performance-led paid social creative built for conversion, not reach.
- 02
Bespoke landing page engineered around the Dine for 2 offer.
- 03
End-to-end attribution from ad click to booking confirmation.
What it meant.
A simple, well-executed offer paired with clean conversion tracking turned paid social into a scalable, measurable acquisition channel the client could confidently reinvest in.
More work.
Downloads up 459% in one month.
48 hours. Three cities. Top-tier photographers.
