Filling the lunch shift, 121% revenue growth.
Osteria Mbare needed to grow off-peak footfall. We built a named lunchtime product, launched it through influencers and turned it into a sustained revenue line.
- Sector
- Italian restaurant
- Engagement
- Influencer + organic
- Window
- Wed–Sun, noon–4pm
- Duration
- 180 days
The numbers.
Challenge.
Strong evening trade, near-empty lunch service. The site needed a reason for a midweek lunch crowd to choose them, fast.
Strategy.
- 01
Design a named lunch product Bottomless Carbs & Bubbles, not a discount.
- 02
Launch through a high-impact London influencer evening, not a press release.
- 03
Use organic content to sustain the demand once the launch wave passed.
Execution.
- 01
20 hand-picked, high-engagement London creators at a single launch event.
- 02
Creator-led content programmed across Instagram and TikTok.
- 03
Ongoing organic content building the offer into a category in its own right.
What it meant.
A near-empty lunch service became a £25k/month revenue line, and a one-off launch turned into a category the venue could own.
More work.
From launch to one of the city's must-visits.
256 bookings from a single spring-menu email.
