£4.1k in breakfast revenue in 31 days.
Lokma's newly launched breakfast offering needed more than awareness, it needed to turn a brand-new daypart into real restaurant bookings.
- Sector
- Restaurant
- Channel
- Paid social (Meta)
- Offer
- 25% off Breakfast Platters
- Window
- 31 days
The numbers.
Challenge.
Launching Lokma's new breakfast offering with a performance-led Meta campaign built to drive bookings, not just awareness.
Strategy.
- 01
Build a Meta campaign focused entirely on breakfast and brunch.
- 02
Use food-led creative to show off the breadth and abundance of the menu.
- 03
Sharpen the offer as it runs: from 25% off Breakfast & Brunch to a more focused 25% off Breakfast Platters.
Execution.
- 01
Food-led creative celebrating the new breakfast menu.
- 02
Offer testing and refinement throughout the campaign window.
- 03
Conversion-first optimisation against confirmed bookings.
What it meant.
An attractive offer, conversion-led creative and accurate booking attribution turned a new daypart into measurable bookings and revenue: an estimated £4,130 from £817.93 spent.
More work.
Wedding leads up 91% in one month.
From talent sourcing to 150k+ organic views in a week.
