Wedding leads up 91% in one month.
Colville Hall wanted enquiries from couples actively searching for wedding venues across Essex, not just website traffic: specifically brochure requests and venue tours.
- Sector
- Wedding venue
- Channel
- Paid search (Google)
- Goal
- Brochure requests & venue tours
- Window
- One month (August)
The numbers.
Challenge.
Capturing high-intent wedding searches and turning them into measurable enquiries for Colville Hall.
Strategy.
- 01
Build a Google Search strategy around the highest-intent venue searches: "wedding venues Essex", "wedding venues near me", "barn wedding venues near me".
- 02
Run competitor targeting alongside, keeping Colville Hall visible while couples researched and compared alternatives.
- 03
Focus spend on the searches closest to wedding-venue intent.
Execution.
- 01
High-intent keyword targeting across Essex wedding-venue searches.
- 02
Competitor targeting throughout the research and comparison phase.
- 03
Conversion-first optimisation against brochure requests and venue tours.
What it meant.
Focusing spend on the searches closest to wedding-venue intent nearly doubled Colville Hall's monthly lead volume while cutting acquisition costs almost in half: 21 key conversions from £607.93 in ad spend.
More work.
A viral reel worth £98k in earned value.
48 hours. Three cities. Top-tier photographers.
