3.3M views, IG following tripled.
Tucked beneath Tower Bridge, The Vault 1894 had unrivalled views and almost no inbound demand. We built a PR and influencer push that turned a hidden bar into a must-visit.
- Sector
- Bar
- Engagement
- PR + influencer
- Trigger
- Visibility deficit
- Format
- Viral video
The numbers.
Challenge.
A discreet, hard-to-find location was suppressing first-time visits. The team needed top-of-funnel awareness from people who could realistically turn up.
Strategy.
- 01
Lead with location as the hero asset.
- 02
Use PR and creator partnerships to manufacture must-visit status.
- 03
Sustain the moment with a steady social drumbeat once the spike hit.
Execution.
- 01
PR campaign positioning The Vault as a London hidden gem.
- 02
Influencer-led viral video built around the location.
- 03
Always-on social converting reach into followers and bookings.
What it meant.
A discreet, hard-to-find bar became one of London's most-talked-about views, turning a discovery problem into a queue at the door.
More work.
Powering national expansion.
From talent sourcing to 150k+ organic views in a week.
