Restaurants

HOW A LONDON STEAKHOUSE REACHED 822K CUSTOMERS

Establishing The Jones Family Kitchen as a must-visit London steakhouse

The power of influencer collaborations

With a single influencer video under the right creative direction, The Jones Family Kitchen:

Reached 800,000 accounts
Achieved 53,000 likes and 213 comments
Increased followers by over 2,000 in 30 days
Experienced a continued and lasting increase in revenue

The Challenge

The Jones Family Kitchen aimed to establish itself as one of London’s best dining destinations. They needed to increase visibility and engage a larger audience to position themselves as a hidden gem in Eccleston Yards.

To achieve this goal, we focused on influencer campaigns that highlighted their high-quality steak and unique dining experience. Through compelling content and strategic influencer partnerships, we gained 2,020 new Instagram followers in just 30 days.

One collaboration alone reached 822,367 accounts, generating 833,185 views, 53,000 likes, and 213 comments. This demonstrates the impact of strategic partnerships in driving online growth and supporting long-term sales.