822k accounts reached for a hidden-gem steakhouse.
We took over The Jones Family Kitchen's social and creator programme to establish them as London's hidden-gem steakhouse, with content built around the room and the plate.
- Sector
- Steakhouse
- Engagement
- Social + influencer
- Window
- Single collab
- Status
- Ongoing
The numbers.
Challenge.
A high-quality dining experience without the digital footprint to match. The team needed reach without losing the brand's understated character.
Strategy.
- 01
Build a content baseline that earns the influencer collab when it lands.
- 02
Partner with food creators whose audience already eats steak.
- 03
Use each collab to compound, not replace, the organic feed.
Execution.
- 01
Refreshed Instagram content strategy with in-venue capture.
- 02
Aligned creator partnership focused on the signature steak offer.
- 03
Always-on community management converting attention into followers.
What it meant.
Reach that finally matched the quality of the room - 822k accounts introduced to a steakhouse that had been operating as a hidden gem by accident, not design.
More work.
3.3M views, IG following tripled.
From talent sourcing to 150k+ organic views in a week.
