2.2M views in one campaign for Sam's Chicken.
Sam's Chicken wanted a step-change in brand recognition. We engineered a high-impact social moment built around one of the UK's most viral food formats.
- Sector
- QSR
- Engagement
- Always-on + hero moment
- Channel
- Social media
- Output
- Photography, video, social
The numbers.
Challenge.
Strong product, growing footprint, limited cultural relevance outside its core catchment. We needed a moment that mattered.
Strategy.
- 01
Layer a hero cultural moment on top of an always-on social engine.
- 02
Anchor the campaign to a format Sam's audience already loved.
- 03
Use in-house photo and video to support and extend the spike.
Execution.
- 01
Secured a feature on a leading UK food-culture series.
- 02
Produced supporting in-venue photography and short-form video.
- 03
Ran the social rollout across feed, reels and stories.
What it meant.
Cultural relevance bought with creative, not media spend - a step-change in brand recognition that took Sam's from regional staple to nationally talked-about.
More work.
48 hours. Three cities. Top-tier photographers.
Filling the lunch shift, 121% revenue growth.
