From unknown trattoria to fully-booked viral sensation.
A small family-run Italian wanted bookings, reach and a real audience. We built the Giant 2kg Espresso Martini Tiramisu and turned Tarantella into a London moment.
- Sector
- Independent restaurant
- Engagement
- Concept-led campaign
- Channel
- Social media + PR
- Format
- Hero product moment
The numbers.
Challenge.
A genuinely brilliant restaurant nobody had heard of. They needed a reason for London to walk through the door.
Strategy.
- 01
Build a single, hero product moment unmistakably Tarantella.
- 02
Engineer the format for organic reach across Reels and TikTok.
- 03
Pair the launch with on-site press and influencer activation.
Execution.
- 01
Concepted and styled the Giant 2kg Espresso Martini Tiramisu.
- 02
Produced the launch reel and follow-up content slate in venue.
- 03
Activated press and creator coverage around the launch week.
What it meant.
A family-run trattoria became a London moment - 3,259 covers earned from a single creative idea, with no paid media behind it.
More work.
822k accounts reached for a hidden-gem steakhouse.
2.2M views in one campaign for Sam's Chicken.
