Privacy Policy.

Aperture Comms Ltd

Company number: 14363967

Registered office: 124 City Road, London, England, EC1V 2NX

Email: info@aperturecomms.com

Phone: 0203 633 4416

• Website visitors
• Prospects and enquiries
• People who book calls with us
• Clients and client contacts
• Suppliers and partners
• People who receive marketing communications from us

We may collect and process the following types of personal data.

Information you provide directly

• Name
• Email address
• Phone number
• Company name
• Job title
• Website URL
• Budget information
• Details included in your message or enquiry
• Marketing preferences
• Information provided when booking a call through Calendly
• Information provided through contact forms or email correspondence

Information collected automatically

• IP address
• Device information
• Browser type and version
• Pages visited
• Time spent on the website
• Referral source
• Campaign attribution data
• Cookie identifiers
• Website interaction data
• Approximate location derived from technical data

Information from third-party platforms

We may receive information through tools and platforms including:

• Google Analytics 4
• Google Tag Manager
• Google Ads
• Meta Pixel and Meta advertising tools
• LinkedIn Insight Tag
• Microsoft Clarity
• Pipedrive
• Calendly
• EmailOctopus

We collect personal data when:

• You visit our website
• You submit a contact form
• You book a call
• You email us
• You subscribe to marketing communications
• You interact with our advertising
• You engage with our website content, including videos
• You become a client, supplier or partner
• Tracking technologies are used after you have given consent where required

We use personal data to:

• Respond to enquiries
• Book and manage calls
• Prepare proposals
• Provide our services
• Manage client relationships
• Operate and improve the website
• Understand how visitors use the website
• Measure the performance of our marketing
• Run advertising and remarketing campaigns
• Build advertising audiences where permitted
• Send relevant marketing communications
• Manage our CRM and sales pipeline
• Keep records for business, tax and compliance purposes
• Protect the security and integrity of the website

We rely on the following legal bases under UK GDPR.

Contract. Where processing is necessary to provide services, respond to pre-contract enquiries, prepare proposals or manage our relationship with clients.

Legitimate interests. Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include responding to business enquiries, managing B2B relationships, improving our services, keeping business records and sending relevant B2B marketing communications where permitted by law.

Consent. Where we need consent, including for non-essential analytics cookies, advertising cookies, remarketing technologies and certain marketing communications.

Legal obligation. Where processing is necessary to comply with legal, accounting, tax or regulatory obligations.

We use analytics and tracking tools to understand how people use our website and to improve our marketing performance.

These tools may include:

• Google Analytics 4
• Google Tag Manager
• Google Ads Conversion Tracking
• Google Search Console
• Meta Pixel
• LinkedIn Insight Tag
• Microsoft Clarity

These tools may process information such as IP address, device information, browser information, page views, website interactions, campaign data and cookie identifiers.

Non-essential analytics, advertising and remarketing technologies are only activated where you have given consent through our cookie banner or preference centre. See our Cookie Policy for details.

We may use advertising platforms to measure campaign performance and show relevant advertising to people who have previously interacted with our website or marketing.

This may include:

• Meta remarketing audiences
• Google Ads remarketing
• LinkedIn remarketing

These platforms may use cookies, pixels, tags or similar technologies to recognise your browser or device and understand your interactions with our website.

Advertising and remarketing technologies are not activated unless you have consented to the relevant cookie category.

We may use Microsoft Clarity to understand how users interact with the website. This may include interaction data such as clicks, scrolls and page activity. Microsoft Clarity only runs where analytics consent has been provided.

When you submit an enquiry, your details may be stored in Pipedrive, our CRM system. We use Pipedrive to manage enquiries, sales conversations, proposals and client relationships.

If you book a call with us, your booking may be processed through Calendly. Calendly may collect details such as your name, email address, selected time, meeting information and any details you provide when booking.

We use EmailOctopus to send marketing communications.

If you submit an enquiry or otherwise provide your details, we may send you relevant marketing communications about Aperture, our services, insights, events or updates, where permitted by law.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting info@aperturecomms.com.

Marketing emails clearly identify Aperture as the sender and include an unsubscribe option.

Our website may include self-hosted videos or embedded content from third-party platforms such as YouTube or Vimeo.

Embedded content may behave as if you have visited the third-party website directly and may collect data, use cookies or track interactions. Where possible, embedded video content is configured in a privacy-friendly way and does not set non-essential cookies before consent.

Our website may include client logos, campaign examples, case studies, images, video and performance results. These are used to show examples of our work. Case study results are illustrative and do not guarantee future performance.

We may share personal data with trusted suppliers and service providers who help us operate our business and website, including:

• Website hosting providers
• Analytics providers
• Advertising platforms
• CRM providers
• Email marketing providers
• Scheduling tools
• Professional advisers
• Payment, accounting or administrative providers where relevant

We do not sell personal data.

Some of our service providers may process data outside the United Kingdom. Where personal data is transferred internationally, we expect appropriate safeguards to be in place, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.

Enquiry data may be retained for up to 24 months from the last meaningful interaction, unless a longer period is required for the provision of services, legal obligations, or legitimate business purposes.

Client, supplier, financial and contractual records may be retained for longer where necessary for accounting, legal, tax or business record purposes.

Marketing data is retained until you unsubscribe, object, request deletion, or we no longer need it for the purpose it was collected.

Cookie consent records may be retained for a reasonable period to demonstrate consent preferences.

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

However, no website or internet transmission is completely secure, and users submit information at their own risk.

Under data protection law, you may have the right to:

• Access your personal data
• Correct inaccurate personal data
• Request deletion of your personal data
• Restrict how we process your personal data
• Object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent
• Object to direct marketing at any time

To exercise your rights, contact info@aperturecomms.com.

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office, the UK data protection regulator (ico.org.uk).

See also our Cookie Policy and Terms of Website Use.

We may update this Privacy Policy from time to time. The latest version will always be available on this page.