Content Creation
“Scroll Stopping” content is crucial for businesses, now more than ever.
With countless competitors across different social media channels, it's essential to stand out from the crowd and capture the attention of potential customers online.
Engaging digital content is key to building intrigue and desirability for your brand.
It allows you to showcase your unique offering and promote your business.
This is where a content marketing agency comes in. By creating stunning video content, images, and content writing, a digital marketing agency provides content services that wow your audience and drive online engagement.
If your business looks desirable online, customers will be more likely to go out of their way to visit you. Ultimately increasing clicks and footfall.
And with more customers through the door, you can achieve your growth ambitions.
Professional Content Creation
As one of the best content marketing agencies, you can guarantee that all our content creation is professional!
What do we actually mean by that? All our content is shot on professional photography and videography equipment. This includes high-end cameras, lighting rigs and other technical gear.
We manage the pre-production, photo or video shoots, and post-production to ensure your content is consistently on-brand.
This type of content is perfect for websites, social media and other applications such as TV or billboard marketing.
It's also often used for businesses with a relatively high price point in the market, who are looking to convey a premium feel.
Elevating Your Brand
Our professional content creation for clients elevates your brand in any format and says what you want to say with clarity.
Our content creation services are perfect for upmarket businesses. We add luxury, refinement and rarity to your brand and attract high-end customers with premium visuals.
Each client receives a bespoke digital marketing and content creation process with digital solutions to fit their unique requirements. We develop a deep understanding of your brand, your objectives and your people, so the content conveys the brand stories you want to tell and resonates with your audience.
Work with us and see the professional content creation difference. Whether you need high-quality content for social media ads, video content, or physical media like pamphlets, magazines, or posters, we've got you covered.
User Generated Content (UGC)
UGC content is slightly different, in that its purpose is to feel genuine.
It's often taken on a smartphone, with minimal extra equipment, to post on social media.
In short, your customers will know when your business posts social media content that is too good to be true, so it's not always best to try and fool them.
We utilise UGC content during social media campaigns for our clients to build trust, authenticity and engagement with the end user.
If your social media content looks like the product that the customer receives, their expectations are met and you build genuine trust.
This type of content is also often prioritised by social media platforms and search engines, as it is less likely to look like advertising material and therefore more likely to receive organic social engagement from users.
Social Proof, Done Right
Incorporating UGC content marketing as part of your digital strategy has a proven track record of creating social proof for your business to increase traffic, generate leads and drive sales.
Customers trust their friends and favourite social media content creators to recommend products and services they would also enjoy.
Content creators and influencers post video content and images across multiple platforms like TikTok, Instagram, Facebook, and their own blogs and websites, creating excitement about your products via word of mouth.
40% of online shoppers purchase based on social media influence. Our UGC digital marketing services, community management, and content creation harness this resource to create an authentic digital presence, build brand loyalty with your target audiences, and drive sales to deliver measurable results.
Our Content Library
Content Creations
FAQs
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A content creation agency, or content marketing agency, is a specialist agency that helps businesses and brands with creative content creation as part of their content marketing efforts. They are in charge of content creation and strategy of content marketing, whilst also planning the content's distribution. This is achieved through a sole or various mediums as part of a business's analogue and digital content strategy.
Typically, a content creation agency will work closely with a business to identify its target market and specific KPIs. From here, the agency will focus on producing digital content for the business.
Each business has its own digital marketing needs, and the content created is designed for a myriad of reasons, which will be discussed with the client during the initial stages. The content creation process is usually implemented to build brand awareness, engage specific audiences and deliver on set marketing goals for the client.
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With a content marketing agency on your side, together you can create a cohesive and clear social content and marketing strategy, which will deliver on converting viewers into customers.
When it comes to delivering results, a full-service agency will offer its digital marketing services and valuable insights to determine important metrics such as:
- Ensuring you are correctly targeting your specific audience.
- Creating engaging, relevant and unique content that stands out from the crowd.
- Driving traffic to your website or landing page, to increase leads and sales for your business.
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In order to determine which social media platform will be the most effective for your business, you must first identify and understand who your buying personas are. How will these specific people find one of your posts?
At Aperture Comms we can conduct all of the relevant research on your behalf to pinpoint your target audience for your digital marketing strategy. By doing so, we can identify exactly which social media channels to target, and the kinds of social media content that will offer you the most lucrative opportunities for your business.
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Whether operating on a single social media page or multiple social media platforms, success requires strategic thinking to create a content marketing plan. By adopting a clear strategy and executing it via engaging social content, you can definitely build a presence on multiple social media platforms simultaneously.
A reputable content marketing agency, such as Aperture Comms, can help build, develop or establish a business' social media marketing strategy and create engaging content that speaks to its target audience.
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As a full-service digital marketing agency, we work closely with each client to understand their unique brand voice and values to create content that truly represents their unique products or services. We understand the importance of ensuring that any content produced is aligned with the business' overall voice and vision. After all, this is the key to maintaining consistency and authenticity across social media platforms and other communication channels.
At Aperture Comms, we take several steps to achieve this:
- Initial consultation
- Brand voice questionnaire
- Content audit
- Collaborative brainstorming
- Content guideline development
- Content creation process
- Ongoing collaboration
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As a leading creative marketing agency, we have continued to develop and hone our content creation process. Through years of development, we have established a meticulous blueprint for producing social media strategies and engaging content that aligns with each business' goals.
Typically we begin with a comprehensive consultation to best understand your business' objectives, goals and content needs. It is during this stage we can identify and implement a clear set of goals for your content, whether it be generating more leads or increasing brand awareness.
The next stages of our process include researching your audience and developing a strategy for future social content marketing. From here we move on to the content creation stage which can take many forms. However, you can be sure that our creative content creation process will always include outlining and drafting, creating high-quality visual elements and delivering the content in adherence to your business' brand voice and style guidelines.
Before publishing any print or social media content, we will liaise with your business for amendments and final approval. Once we receive the final go-ahead we publish the content, ensuring everything is formatted, optimised and scheduled for the best impact.
The final stages of our content creation process include analytical reporting and continuous refinement. Our content marketing campaigns are monitored using digital solutions and analytical tools which track key metrics such as engagement, traffic and conversions. It is here we can gather and digest the data to continuously improve the content marketing strategy for your business, which ultimately helps to achieve and streamline your goals.
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We can identify a business's target audience using cutting-edge analytical tools, which allow us to obtain data surrounding demographics, interests and user behaviour.
Once we have determined a business's target audience, we can create a content strategy which is hyper-relevant and effective when it comes to brand awareness and engagement.
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During the initial stages of any content marketing campaign, our digital marketing team sets a range of KPIs based on the client's proposals and goals. We then track these KPIs during the content creation process, monitoring many data sets that measure your campaign's performance, such as views, engagement and conversions.
All of our data is processed and relayed to the client in an easily digestible format. We want to make our results as clear and concise as possible for each user (not hiding behind any technical jargon or complicated infographics).
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Each of our content creation or digital marketing clients requires a different timeframe for reporting. In general, most of our clients opt for monthly reporting, which is delivered via a detailed performance update. (More frequent reporting is also available.)
During each performance update, a client will be given an easy-to-digest campaign report, informing them about the performance of the campaign results for the month.
Our dedicated account managers are individually assigned to different client accounts, operating as the first point of contact. Our talented team remains on hand at all times, to offer any assistance required of them.
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Yes. Please refer to our Client Success section of the website to read some of our recent case studies and see our content services in action.
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As a full-service digital marketing agency based in London, we offer a myriad of services. Our range of content marketing services include:
Social Media Marketing - We combine social media strategy with engaging social content to boost your business's online presence. Our social media marketing campaigns will increase reach and engagement on platforms such as Facebook, Instagram, LinkedIn, TikTok and Twitter.
Influencer Marketing - As one of the top content marketing agencies in London, we connect brands with relevant influencers to promote products and services on social media. our influencer marketing team manage the entire process, from identifying the right influencers to co-ordinating campaigns and measuring their performance.
Email Marketing - Our email marketing wizards create campaigns that convert. We design and execute email content marketing campaigns that drive engagement and conversions to your target audience. Utilising newsletters, promotional emails and welcome emails, we can help you reach different segments of your audience to achieve your content marketing goals.
Search Engine Optimisation (SEO) - If you're looking for organic traffic from Google and other search engines, our SEO team can guide your website to increased traffic and visibility. Our SEO strategies can work wonders for your website through keyword research, technical SEO, paid social campaigns on Google Ads and other key platforms, link building, and on-site optimisation. By getting you to the first page of Google for your desired keywords, with an increase in organic traffic, leads and sales will soon follow.
Web Design & Web Development - If your website needs a spruce-up, why not let our web design and development team work their magic? Our web design team knows a thing or two about creating visually appealing and user-friendly websites. We create fully responsive websites that are easy to navigate and are optimised for performance. By providing a seamless experience for your customers, you can guarantee an uptick in sales and conversions.
Restaurant PR - Are you looking to create some buzz about town? Let our specialised restaurant PR team put your restaurant on the map with their creative and effective content marketing methods. They can manage media relations, create press releases and organise events to keep customers coming through the doors. Our PR team are masters of generating hype and attracting customers, whilst enhancing the brands' overall reputation and visibility.
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If you need a reliable agency for your content creation services simply contact us to set up a phone call with one of our content creation specialists. Our full-service digital marketing agency based in London is ready to help start your digital transformation today.
Alternatively, you can request a free marketing review to see how your business currently holds up online. Requesting a free marketing review takes as little as 30 seconds and is the starting point to growing your business on and offline!