Real Estate
TURNING GREENWICH PENINSULA INTO A MUST-LIVE DESTINATION
Showcasing Greenwich Peninsula as London’s most exciting riverside destination to drive property sales in the local area.
Collaborating with a Community
The strategic promotion of Greenwich Peninsula’s properties successfully elevated its market appeal, generating significant interest, engagement and demand.
Over 250,000 impressions across social media, significantly increasing brand awareness.
Generated high demand for properties and directed enquiries to their website.
Successful sales of newly developed homes, helping Greenwich Peninsula meet its commercial objectives.
The Challenge
Greenwich Peninsula, a landmark development by Knight Dragon, needed to sell newly developed properties. To achieve this, they required a compelling marketing strategy that would not only generate interest in the properties but also position the area as a thriving, desirable place to live.
We created a dynamic social media strategy that combined stunning visual content, community partnerships, and influencer marketing to position Greenwich Peninsula as a must-live destination. Through high-quality videos and imagery, we showcased the breathtaking riverfront views, striking modern architecture, and vibrant local scene, immersing audiences in the unparalleled lifestyle on offer.
A key part of our strategy was collaborating closely with the Greenwich Peninsula community, working with local businesses, artists, and key stakeholders to bring the area’s culture to life. By reinforcing the Peninsula as a thriving social hub, we sparked organic engagement, strengthened its identity, and deepened interest in the properties. To further increase reach, we worked with top lifestyle influencers to experience and share the Peninsula’s unique appeal, generating authentic excitement and driving demand for the homes.
