Insights
Field notes from the work.
Playbooks, frameworks and notes from inside hospitality marketing. Written for operators, not for SEO.
Browse
Clusters.
Restaurants · 7 min
The midweek covers playbook: filling Tuesday to Thursday without discounting.
Why discounting kills brand equity, and what to do instead built from 24 months of restaurant marketing data.
Hotels · 9 min
Reducing OTA dependency: a 6-month direct-bookings programme.
A practical sequence for hotels that want to shift revenue back to the direct channel without losing visibility.
Content · 6 min
AI content systems for hospitality brands, without the slop.
How to use AI to multiply your content output and the guardrails that keep your brand intact.
Influencer · 5 min
Vetting creators: ten questions we ask before any partnership.
The questions we run every creator through, from audience quality to commercial reliability.
Websites · 8 min
Schema for restaurants: making your menu legible to Google and LLMs.
A field guide to the structured data restaurants should ship and what to skip.
London · 10 min
The London hospitality marketing landscape in 2025.
What's changed, what's working and where the budget should sit for London operators this year.